What is the difference between paying for impressions (CPM) and paying for clicks (CPC)?
CPM
stands for cost per 1,000 impressions. This means you’ll pay when
people see your ad. When you set up your ad, your impressions will be
optimized so your ad shows to people who are most likely to help you
reach your goal. For example, if your goal is to get more people to like
your Page, your ad will be shown to people in your target audience who
are most likely to also like your Page.
CPC stands for cost per click. If you are paying for clicks, you’ll be charged each time someone clicks on your ad or sponsored story. You can only pay for clicks if you choose See Advanced Options when you’re setting up your ad, or if you’re advertising an external website. This is because paying for clicks isn’t as valuable if your goal is to get people to take an action on Facebook. When you pay for clicks, your ad will be shown to the people who are most likely to click on your ad, but who may be unlikely to take any other action such as liking your Page, engaging with a Page post, installing your app, using your app or joining your event.
CPC stands for cost per click. If you are paying for clicks, you’ll be charged each time someone clicks on your ad or sponsored story. You can only pay for clicks if you choose See Advanced Options when you’re setting up your ad, or if you’re advertising an external website. This is because paying for clicks isn’t as valuable if your goal is to get people to take an action on Facebook. When you pay for clicks, your ad will be shown to the people who are most likely to click on your ad, but who may be unlikely to take any other action such as liking your Page, engaging with a Page post, installing your app, using your app or joining your event.
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